Dwivedi

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Friday, July 09, 2004

Spoil your employees

I say so because in a business, employees are #2 in importance (customers being #1). In case, you are wondering what happened to the shareholders, they are #3.

In answer to a query from a creative business leader, I am suggesting that she send all her star salespeople to a weekend at a spa. Let them bring their significant others with them. A couple of spa treatments, some healthy food, and when they come back Monday, not only will they feel appreciated, their morale will be high for a long time to come.

It is not the value of the reward that matters most; it is the sense of appreciation that they feel. Happy employees are also more likely to result in happy customers, and therefore, higher shareholder value.